Aveda
Invati™ | In-store collateral supporting the initial launch of Aveda’s innovative hair care line, Invati™ Solutions for Thinning Hair — a revoutionary hair care system, scientifically proven to reduce hair loss by 33%.
Collateral design, creative direction and styled product photography direction by Anna Hetman | Beauty Photography by Zanna | Product Photography by David Meredith | Hair creative and direction led by Antoinette Beenders | Copy written by Renee Valois
